ProZ.com Translation Forums

Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters | Google AdWords....moving target

Drew MacFadyen — Thu, 29 Sep 2016 15:46:00 +0000

Forum: ProZ.com's Virtual Conferences
Topic: Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters
Poster: Drew MacFadyen
Post title: Google AdWords....moving target

Vadim - I have found AdWords can likewise range widely in terms of their success. A lot is related to the factors you indicate - location, competition etc. But Ive found that, to get adwords working well for you...takes a lot of time/effort/work. Investigating key words competitiveness, setting floors/ceilings properly, using not only key words but negative words and more to really dial in your target audience. This, lamentably, doesn't come free. I have often started campaigns with as little as $10 a day to make sure it is "working" and dialed in properly...then ramp up accordingly....but one could "waste" a few hundred dollars trying to figure it all out.

Drew

Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters | It was a kind of revelation

Vadim Kadyrov — Thu, 29 Sep 2016 15:28:00 +0000

Forum: ProZ.com's Virtual Conferences
Topic: Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters
Poster: Vadim Kadyrov
Post title: It was a kind of revelation

that Google Ads was a powerful tool for promoting Paul`s translation business. For me it wasn`t. What I got actually was a lot of spam being sent to my e-mail up to this day. I am strongly convinced now that Google Ads is much better for more commoditized services or products, or services/products that are unique in terms of either location, offer, or sophistication, etc. (so-called "Blue Ocean" products or services). One of the reasons for this can be the fact that you can`t insert much info into this Procrustean bed of symbols imposed by Google Ads. It may be OK for wheat, or oil, or for a translation company with no competitors within 100 square miles.

Anyway, the video is quite good. It is rather inspiring, really. You sometimes need a push like this to freshen you strategy.

[Edited at 2016-09-29 15:29 GMT]

Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters | Thank yOU, Paul!

Lorena Ibacache — Thu, 29 Sep 2016 11:36:00 +0000

Forum: ProZ.com's Virtual Conferences
Topic: Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters
Poster: Lorena Ibacache
Post title: Thank yOU, Paul!

For all the tips and for share your own personal experience! Great sound and video quality too!

Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters | Very experienced translator and good communicator

traductorjy — Wed, 28 Sep 2016 18:50:00 +0000

Forum: ProZ.com's Virtual Conferences
Topic: Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters
Poster: traductorjy
Post title: Very experienced translator and good communicator

Thanks so much for your disposition to teach the secrets of the succes!

Discussion for Marketing & Recruitment day session (2016): How to Sell More: Effective Sales Strategies for Translators and Interpreters | Great presentation!

Victoria Farina — Wed, 28 Sep 2016 17:29:00 +0000