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This is the term used for تظهير , which is "endorsing or endorsement", pls. see following search:
http://www.google.com/search?hl=en&num=100&newwindow=1&q=end...

Bill of lading - Wikipedia, the free encyclopedia
This differs from an "order" or "bearer" bill of lading which are possessory title documents and negotiable, i.e. they can be endorsed and so transfer the ...
Main types of bill - Other terminology - A sample of the issues
en.wikipedia.org/wiki/Bill_of_lading - Cached - Similar -
Bills of Exchange
The title to the goods is transferable to another party by endorsement, usually on the reverse (back) of the bill of lading (B/L) by the title holder of the ...
www.hichem.com/info_trade/info/svl.htm - Cached - Similar -
"K" Line America Bill of Lading Frequently Asked Questions
Answer: A common means of endorsing bills of lading drawn to the order of the shipper, an endorsement in blank is an endorsement to the bearer of the bills. ...
www.kline.com/.../K-Line_FAQs_Bill_of_Ladings.asp - Cached - Similar -
Bill Of Lading - Endorsement
Question 548. - A bill of lading is made out covering goods consigned to the order of John Jones. Is it necessary for the bank to endorse it as most railway ...



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Note added at 6 hrs (2009-12-15 09:47:13 GMT)
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Pls note that the exact meaning of "bill of lading" is بوليصة الشحن so if your context is "GENERAL, AS IN أوراق الشحن" then, I would go more for: endorsing/endorsement of shipping papers or documents.

Thank you!