Glossary entry

German term or phrase:

dass immer alles anders bleibt

English translation:

our one and only constant is change/change is our only constant

Added to glossary by Usch Pilz
May 29, 2012 17:19
12 yrs ago
1 viewer *
German term

dass immer alles anders bleibt

German to English Marketing Marketing
To contextualise:-

Authentizität –
die Marke muss authentisch sein, sie muss mit dem Tun, den Programmen, den Aktivitäten, der Kommunikation der Institution in Zusammenhang gebracht werden können. Dies gilt gerade dann, wenn es zu einem Bruch der Standards wie bei Hellmann beschrieben kommt und...

this is the bit that's throwing me!

'...authentisch vermittelt werden soll, dass immer alles anders bleibt.'

All offers of help very welcome, thank you 8)
Change log

Jun 12, 2012 05:47: Usch Pilz Created KOG entry

Discussion

Ellen Storey (asker) May 31, 2012:
Thanks to all who contributed answers, a lot of variety in the responses but all worth looking at. It's good to know you're out there!

Proposed translations

+3
3 hrs
Selected

our one and only constant is change/change is our only constant

an alternative
Peer comment(s):

agree Harald Moelzer (medical-translator)
50 mins
Danke, Harald - have a nice day!
agree María Diehn : Heraklit?
4 hrs
Danke, María! Ja, auch der. Alles fließt ... ;-)
agree Maja_K
15 hrs
Danke, Maja!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
17 mins

change is always for the good

in case you don't like the literal translation
Something went wrong...
+1
22 mins

the unexpected is the norm/expect the unexpected

..you have to expect the unexpected/that the unexpected is the norm

Not sure about previous entries.
Note from asker:
Thanks Michael, I adapted it a little but it fitted the context the best! 8))
Peer comment(s):

agree Susan Welsh
21 mins
Thanks, Susan!
Something went wrong...
37 mins

that we sell, but we never sell out / we are unique and will stay clear from mainstream

The author is referring to Kai-Uwe Hellmann and his perspective on brand management. Here is a nice reference:

"Kai-Uwe Hellmann

Marken und ihre Anhänger
Zur Subkultur von Markengemeinschaften"
https://docs.google.com/viewer?a=v&q=cache:Ss_Bft4Oh30J:www....
Something went wrong...
+1
4 hrs

that everything stays always not the same

One would wish to convey the very same quirkiness.
Peer comment(s):

agree Johanna Timm, PhD : paradoxical, yes.... or stays "the same as it never was", as suggested by Cilian (proZ reference link)
21 mins
Plus ça change ... Thank you --- I'd always trust your judgment.
neutral Cilian O'Tuama : "...stays always not..." is very very strange to my ear // but there is a difference between perplexing and wrong.
1 day 1 hr
Thank you. That's what "immer alles anders bleibt" is supposed to do.
Something went wrong...

Reference comments

13 mins
14 mins
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