Glossary entry

Swedish term or phrase:

prestigelöst

English translation:

unpretentious; prestige-mindedness/humble

Added to glossary by Charlesp
Feb 26, 2006 10:23
18 yrs ago
4 viewers *
Swedish term

prestigelöst

Swedish to English Marketing Advertising / Public Relations
a company referring to itself, in a positive way.

Proposed translations

24 mins
Selected

unpretentious

I thought this could only be used of a person (i.e. a manager talking to a subordinate as an equal).
Could a Swedish informant please clarify the concept?
Note from asker:
thanks Barry . perfect for the situation.
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4 KudoZ points awarded for this answer. Comment: "we should all be - "
+1
1 hr

straightforward

I had to head for the thesaurus to find this - could this be what they mean? Or that they are a no nonsense, easy to approach type of organisation? If you could supply a little more of the Swedish it would could help others to answer....
Peer comment(s):

agree E2efour (X) : Easy to approach makes sense. Perhaps also open-minded. But it all depends on the context.
2 hrs
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1 hr

without prestige-mindedness/humble

This is not really an anwer, but as a non-member I do not think I can add notes, can I? Anyway, what I think they are trying to say (though more context would be helpful) is that the company puts results first, and do not bother with prestige-mindedness. They are humble and not letting matters of prestige get in the way for good relations. Does that make any sense?
Note from asker:
hi - I just wanted to say thanks for your contribution - it was a good definition, but in the context not precisely what I was looking for -but thanks , it was useul.
Peer comment(s):

neutral E2efour (X) : Herein lies the problem! "Prestigeless" (rare!) exists but in a negative sense. The Swedish concept of prestige seems to include the desire not to lose face. Prestige is a positive concept. "Unaffected" is common to mine and Clare's suggestion. Context!!
2 hrs
In Swedish is rather the other way around, wanting/valuing prestige is considered negative, but showing you put yourself above such matters is positive. In this meaning the word is often used by companies, people trying to market themselves as "humble".
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