Glossary entry

Swedish term or phrase:

direktreklam

English translation:

direct advertising

Added to glossary by Paul Lambert
May 31, 2007 09:14
16 yrs ago
Swedish term

direktreklam

Swedish to English Marketing Advertising / Public Relations Junk mail
Of course we all know what this is, but I am looking for a polite and somewhat official term. I don't think my clients wants me to call his own advertising "junk mail".
Proposed translations (English)
4 direct advertising
3 +1 mail shots

Proposed translations

39 mins
Selected

direct advertising

Direct-mail advertising. Cf. the British Direct Advertising Association
Peer comment(s):

neutral E2efour (X) : There is no such association. Added: It was called this but the name now is the Direct Marketing Asociation.
47 mins
Thank you Barry. Too bad -- Gullberg wrong again.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "A tasteful and explicative name for junk mail. Thank you."
+1
1 min

mail shots

How about this one?
Note from asker:
Thanks for your answer. I did select another one however only as "mail shots" was not so familiar to the intended audience. A good answer nevertheless.
Peer comment(s):

agree Helena Grahn
3 hrs
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