Having looked at the programme in question,"Så mycket bättre", it appears to be one of those typical celebrity come reality come music shows that have become the norm over the years. Easy on the eye, easy viewing, that kind of thing, along the lines of Celebrity X-Factor or Celebrity Fame Academy in the UK.

TV programmes that are suitable for all viewers, aka "family friendly", are referred to as pre-watershed in the UK, the watershed cut-off typically being around 9pm when more "adult" entertainment may be broadcast. I understand this is referred to as "safe harbor" in the USA, the cut off point being 10pm.

I am not certain, because I have seen this is in several contexts, and it is not the "feel virtuouos" type, but the relaxing, "Maybe there is hope for the world after all" type, as an an antidote to all the crime, blood and guts that may come later on Saturday evenings.
(And we see quite a lot of Swedish TV over here too!)

http://www.film4.com/features/article/top-25-feelgood-films