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Freelance translator and/or interpreter, Verified site user
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English to Portuguese: Ensuring Digital Marketing Delivers Sustainable Results General field: Marketing Detailed field: Marketing / Market Research
Source text - English According to a MarketingSherpa report, “Using the right mix of channels, content and timing is essential to move prospects up the marketing pipeline.” However, many businesses cannot identify their best online media mix because they don’t understand all the activities of their customers.
The benefits of a complete view of each customer are significant. A Forrester report stated that businesses with “a true ‘360-degree view’ of their customers — including all purchase history, support interactions, demographic profile information, propensity to buy assumptions, and lifetime value scores — can in fact improve market share.” Analytics are another trend. “Using analytics to help determine which tactics are working best and target improvements can make the most of tight marketing budgets,” according to a MarketingSherpa report.
Translation - Portuguese De acordo com o relatório da MarketingSherpa, “Usar o mix correto de canais, conteúdo e timing é essencial para que os prospects avancem no pipeline de marketing”. Muitas empresas, porém, não conseguem identificar seu melhor mix de mídia online porque não entendem todas as ações e atividades de seus clientes.
Os benefícios de se ter uma visão completa de cada cliente são significativos. Um relatório da Forrester apontou que empresas com uma “verdadeira visão 360°” de seus clientes – incluindo todo o histórico de compras, interações com áreas de suporte, informações demográficas de seus perfis, pressupostos de propensão à compra e pontuações de ciclo de vida – podem, de fato, aumentar seu market share. Analytics é outra tendência. “Usar analytics para perceber quais táticas estão funcionando melhor e planejar as melhoras pode permitir aproveitar ao máximo um orçamento enxuto de marketing” de acordo com o relatório da MarketingSherpa.
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Translation education
Other - University of Oxford
Experience
Years of experience: 25. Registered at ProZ.com: Aug 2012.
Professional with over 13 years of experience working for multinational companies in sectors like Hotel Services, Asset Management, Real Estate, Telco, Entertainment and Technology in Marketing and Communications, Products and Finance areas developing communications and collateral materials, projects and strategic plannings in Portuguese, English and Spanish.
Specializing in translations from English and Spanish into Brazilian Portuguese for Marketing materials/collateral, Economics, Real Estate and Financial Markets/Investment.
English Certificate from University of Oxford: Oxford Higher Level Certificate – Written English.
Spanish Certificate from Instituto Cervantes: Diploma de Español como Lengua Extranjera – DELE Superior.
Bachelor in Business Administration and Post graduation in Marketing.
Several international trips, including experience of 1 year in Barcelona, Spain.
Keywords: Brazilian Portuguese, Marketing, Real Estate, Microsoft Office Suite
Expertise