Prior to being a full time translator, I worked as a sales & marketing staff of a bank and part of my job at that time was setting memos and arranging promotional sales activities, including making posters, flyers, or giant banners related to the current sales programs.

During the time, I learned that the main target of creating written promo was to get people's attention, intriguing them into asking you further questions about what was being promoted, and eventually making them close the deals.

It is fascinating to see how words can drive people into doing what they are intended to do. And the key to this, is getting your message delivered correctly and effectively. This is also what draws me into the world of translation.

Basically, I love telling stories (or giving information), either my own experience or something I was told to. When doing so, I want to make sure I'm telling the correct information, so I like to be accurate to avoid misunderstanding. I also need to make sure that I am using the correct approach by knowing the person whom I'm telling the story to. Do I need to be formal, casual, respectful, or simply acceptable?

So, every time I translate, I will apply the same method. I will learn who the target readers are, applying the correct style and terminology, and make sure my translation is accurate.

I translate from English to Indonesian. My experience includes websites/softwares/apps localization, video subtitles, audio transcriptions, transcreation, post-editing, and subject fields like marketing, journalism, travel & tourism, hospitality, general medical, beauty, self-improvement, Christianity, etc.

Let me know if your messages need to be delivered correctly and effectively!