This question was closed without grading. Reason: Other
Jul 7, 2012 12:53
11 yrs ago
1 viewer *
English term
Indonesia
Legal, Marketing, Biz, Software, Games
Native in: Indonesian (Variant: Standard-Indonesia) 
Works in: English to Indonesian, Indonesian to English
franchise
English
Bus/Financial
Retail
Merchandizing
"Put the premum products within the franchise to draw their attention."
It's a merchandizing instruction for placing products. It looks to me that franchise here is a kind of product porfolio that should be displayed in the front window/shelf , but I can't find any dictionary that supports this thought.
Please kindly confirm the above, or offer the correct meaning of franchise in this context. Thanks!
It's a merchandizing instruction for placing products. It looks to me that franchise here is a kind of product porfolio that should be displayed in the front window/shelf , but I can't find any dictionary that supports this thought.
Please kindly confirm the above, or offer the correct meaning of franchise in this context. Thanks!
Responses
10 mins
Ashutosh Mitra
India
India
Native in English
&
English
India
Software, Games, Finance, Medical
Native in: Hindi 
, English
Works in: English to Hindi, Hindi to English, English, and 1 more.
A place defined for the display of specific brand/product
(you are right)In this context....it is merchandizing instruction for placing premium products of a specific brand, for which the place is defined in an area of store.
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Note added at 1 hr (2012-07-07 14:51:57 GMT)
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http://en.wikipedia.org/wiki/Franchising
Obligations of the parties- The place of service has to bear the franchisor's signs, logos and trademark in a prominent place.
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Note added at 1 hr (2012-07-07 14:53:24 GMT)
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http://en.wikipedia.org/wiki/Franchise
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Note added at 1 hr (2012-07-07 14:51:57 GMT)
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http://en.wikipedia.org/wiki/Franchising
Obligations of the parties- The place of service has to bear the franchisor's signs, logos and trademark in a prominent place.
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Note added at 1 hr (2012-07-07 14:53:24 GMT)
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http://en.wikipedia.org/wiki/Franchise
Note from asker:
| Hi Ashutosh, could you provide reference to support this? Thanks. |
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