Glossary entry (derived from question below)
English term or phrase:
empowered to make every touchpoint brilliant...
Spanish translation:
(empoderado/empoderar) para hacer de cada interacción con el cliente/experiencia del cliente algo excepcional/positivo/estupendo
English term
United States
24 years of experience in many countries
Native in: Spanish 
Works in: English to Spanish, Spanish to English, English to French, and 6 more.
empowered to make every touchpoint brilliant..
Colleagues from Latin America, feel free to send me your suggestions as well.
It's a translation about the airline business industry for Spaniards and Americans readers.
Here is the full paragraph for your review:
We are 47 very engaged employees in co serving around 6000 unique customers every month in 7 languages.
This counts for a yearly revenue of 270 (126 +134 + 10 IBU) million us dollar.
I am very proud of my team, I have seen them growing and becoming more and more empowered to make every touchpoint brilliant.
All these efforts are taking place in close collaboration with our internal stakeholders, always putting the customer’s experience first.
Thank you,
XXXXXXXX
| What are customer 'touchpoints'? |
abe(L)solano
|
Dec 6, 2023 12:09: Pablo Cruz changed "Level" from "PRO" to "Non-PRO"
Dec 7, 2023 19:57: Richard VH changed "Level" from "Non-PRO" to "PRO"
Dec 17, 2023 09:49: abe(L)solano Created KOG entry
Dec 17, 2023 09:51: abe(L)solano changed "Edited KOG entry" from "<a href="/profile/1339205">abe(L)solano's</a> old entry - "empowered to make every touchpoint brilliant.."" to ""(equipo empoderado) para hacer de cada interacción con el cliente/experiencia del cliente algo maravilloso/positivo/estupendo""
PRO (4): Beatriz Ramírez de Haro, patinba, abe(L)solano, Richard VH
Non-PRO (3): Juan Gil, Toni Castano, Pablo Cruz
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Proposed translations
France
PhD & Pharmacist. Life Sciences.
Native in: Spanish (Variants: Latin American, Standard-Spain) 
Works in: English to Spanish, French to Spanish
(equipo empoderado) para hacer cada interacción con el cliente algo maravilloso/positivo -ver dentro
ver ref. La mayoría de material especializado propone INTERACCIÓN CON EL CLIENTE
Hay páginas con traducción automática en que se lee "punto de contacto con el cliente", pero yo me decanto por la primera, es mucho más natural y lógica en español. (ver ref.)
Colaboración e interacción con el cliente
https://www.zucchetti.es/categories/soluciones-aplicativas/s...
https://contactcenterhub.es/los-errores-a-evitar-en-la-inter...
https://www.mecalux.com.co/blog/comercio-unificado
https://www.zendesk.es/blog/customer-touchpoints/
Propuestas:
"... **(los miembros del personal/equipo) están más empoderados** con la finalidad de hacer de cada interacción con el cliente algo maravilloso/positivo"
"... para hacer de cada interacción con el cliente algo inolvidable"
"... para que cada punto de contacto con el cliente sea estupendo
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Note added at 45 mins (2023-12-06 08:44:53 GMT)
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https://www.oracle.com/es/cx/service/b2c/customer-intelligen...
Inteligencia del cliente en tiempo real para tus agentes
La interacción con el servicio al cliente suele ser tu interacción con el cliente más importante. Dar a los agentes acceso a la inteligencia del cliente en cada punto de contacto puede ayudarles a ofrecer experiencias excepcionales que reduzcan el costo de servicio y aumenten las oportunidades de generar ingresos adicionales.
Otra propuesta de traducción:
"... **(los miembros del personal/equipo) están más empoderados** con la finalidad de hacer de cada interacción con el cliente una experiencia excepcional/muy positiva"
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Note added at 58 mins (2023-12-06 08:57:12 GMT)
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O "... hacer de cada experiencia del cliente algo excepcional/extremadamente positivo"
| Muchas gracias. |
Spain
The Right Word Used in the Right Context
Native in: English (Variant: UK)
Works in: Spanish to English, English to Spanish
con capacidad para hacer que cada punto de contacto sea excelente
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Note added at 2 hrs (2023-12-06 10:11:01 GMT)
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https://elviajedelcliente.com/brand-touchpoint-o-punto-de-co...
https://delighted.com/es/blog/a-beginners-guide-to-customer-...
| Muchas gracias Eileen. |
Reference comments
France
PhD & Pharmacist. Life Sciences.
Native in: Spanish (Variants: Latin American, Standard-Spain)
Works in: English to Spanish, French to Spanish
What are customer 'touchpoints'?
A customer touchpoint is any time a consumer interacts with your brand, whether that’s through an employee, a website, an advertisement, or an app.
| Muchas gracias Abel. |
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