Translation in Travel & Tourism: Is it really that simple?

All of us do travel. Some of us do travel rather often – others don’t but would like to. Does travelling mean that we automatically qualify as a translator for Travel & Tourism? No, definitely not, but it might help. What does this linguistic work involve, what are the things we need to take into consideration while translating this type of content. What could go wrong and what would the consequences of any mistake be?

Whom would you ask such questions? Right, a travel agent! Here we are: a former travel agent, now a translator, will be at your disposal to answer any questions that you wish to ask on tourism, aviation, travel and hotels.

Training program:

• What do tourism texts include? – Textual analysis/Task analysis
• Tourism sectors (Aviation, Hotels, Cruises, etc.) and their special requirements
• Genres available in touristic content, such as marketing, legal, descriptive content, names, etc.
• Linguistic workflow – where to start and how to proceed
• Localization of cultural items - sources of trustworthy information
• Industry Jargon - where to find information and how to use it
• Common mistakes and how to avoid them

At the end of the presentation there will be plenty of time for questions on any topic in tourism since this is a great opportunity to receive tips from first hand. You may also post questions on the forum provided below the course description in order to have them discussed in the Q&A part of the webinar.


Speak French?
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Zoom sur la traduction de textes touristiques
Online session

Linguists who intend to translate travel & tourism-related content

This course will provide you with background information, such as information about contracting, legal issues in tourism, handling of information in daily tourism operations that may help you in understanding how this information is used and what problems may arise in case of wrong interpretation.

You will learn how to:
• Breakdown of the material into sections: Descriptions, SEO, software content, terms and conditions, etc.
• Breakdown of the material into tasks: Translation, SEO, Proofreading, Quality Assurance, software code, etc.
• Localize cultural information: identify problems and adopt viable solutions
• Where to find industry jargon for aviation, hotel descriptions, names and descriptions for locations, etc.
• Pay attention to issues in terminology: what are the common mistakes and how to avoid them

At least basic linguistic experience

• What do tourism texts include? – Textual analysis/Task analysis
• Tourism sectors (Aviation, Hotels, Cruises, etc.) and their special requirements
• Genres available in touristic content, such as marketing, legal, descriptive content, names, etc.
• Linguistic workflow – where to start and how to proceed
• Localization of cultural items - sources of trustworthy information
• Industry Jargon - where to find information and how to use it
• Common mistakes and how to avoid them

At the end of the presentation there will be plenty of time for questions on any topic in tourism since this is a great opportunity to receive tips from first hand. You may also post questions on the forum provided below the course description in order to have them discussed in the Q&A part of the webinar.

Price: 25.00 USD

Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here

 Irene Koukia    View feedback | View all courses

Bio: Irene Koukia was born in Germany. She obtained the Travel and Tourism Consultant Diploma from IATA/UFTAA in 1992 and successfully completed the One-year translator training program at meta|φραση School of Translator Training in 2010. She also obtained a diploma as a Personal & Business Coach from ILS GmbH in April 2015, and she is studying Business Administration at the Hellenic Open University. She is working as a Technical Translator, mainly from German/English to Greek, at her own company, Metafrasma Ltd, since 2008. She also works as a Trainer for ProZ.com since 2011, and as a Tutor for meta|φραση School of Translator Training since 2015. She is the National Representative of STEMG for Greece, following the nomination by the HASDIG, providing training and certification for ASD-STE100.